Facebook Bussines Manager
We offer you the best strategies to achieve each of the eleven campaign objectives of the Facebook business manager, according to the needs of your business. [Segmentation – Measurement – Optimization]
Standard
Monthly campaign- Analysis of the Business Situation
- Creation and development of Advertising Campaign
- Report Delivery
Business
Monthly campaign- Segment definition
- Advertising Strategy Design
- Installing the Facebook Pixel.
- Creation of Advertising Campaign
- Measurement, optimization and scaling of the campaign (s)
- Report Delivery
Premium
Monthly campaign- Segment definition
- Advertising Audit
- Advertising Strategy Design
- Creation of Split Testing
- Installing the Facebook Pixel.
- Create Conversion events
- Measurement, optimization and scaling of the campaign (s)
- Retargeting creation
- Lookalikes creation
- Report Delivery
¡I need advertising campaigns!
Do you know the Potential of Facebook Business Manager Segmentation?
Investing the time necessary to create a good segmentation on Facebook offers great results that can be seen quickly.
A priori, it may seem that it is better to do basic segmentation than to do nothing about it. In reality, poor targeting can be terribly damaging.
There are many different ways to define the users we want to impact with the ads. These can be summarized into four large segmentation groups: Segmentation by Interests, Segmentation by Interactions, Retargeting and Cross Segmentation.
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Interest targeting
It is the most common segmentation in this type of campaign. It is done based on the interests of the users in relation to everything that has to do with your own business and what you offer. For example, you can segment users by the likes they have given to other fan pages similar to yours.
Interaction targeting
You can take into account the social activity of users, if they are already followers of your fan page or not, if they have seen a specific video, etc.
Retargeting
It is one of the most interesting options when creating a sales funnel. It is done thanks to the Facebook Pixel and allows you to show ads to those users who have already seen specific content on your website or blog.
Cross segmentation
Finally, you can take into account the actions they have taken on another of your platforms (email marketing or CRM). You can segment by their purchases, by the emails they have opened and clicked, etc.
1k+ Satisfied Customers
We highly value the testimonials of our clients, it is our letter of introduction and impulse to move forward!
“We obtained great results thanks to Tomoda’s creative proposals, both for the physical value of their proposals and for the brand’s strategic planning.”
“The impact that my business generated from the beginning was promising thanks to the proposals that were prepared in the agency, A1 quality.”
“I needed to develop the website of my venture and the Tomoda team made a spectacular website and additionally enhanced it with a very effective sales funnel”
Frequently Asked Questions about Facebook Ads
Antes de poner en marcha tu proyecto y asegurarte de conseguir un buen retorno de tu inversión y responder estas preguntas.
Are your goals well defined?
Before starting your project and making sure you get a good return on your investment and answer these questions.
Is your audience segmentation correct?
Creativity and ingenuity are a winning duo when advertising, but if your message does not reach the correct audience, your Facebook Ads campaigns could generate a great financial loss.
Is there a balance between text and images in your publication?
Pay attention to how the elements that make up your ad look, otherwise the platform will penalize you for those that contain a large amount of text.
It’s a balance where you want to make sure you don’t let Facebook’s 20 percent rule (which states that only 20% of the image should have text) interfere with your message. Keep in mind that even if you do not comply with the rule, your ad will be approved, but it will be shown to very few people. In other words, you will spend money to get very little or no results.
What should be the advertising frequency?
If there is something that you should be clear about, it is that people use social networks to socialize, nobody enters them waiting for them to sell something, so you must take care of the frequency of printing of your publications in Facebook Ads campaigns.
The advertising frequency depends on the proposed objectives. For example, if you are looking for your brand recognition or greater reach, you should aim for visibility. In this case, the frequency does not matter if the duration is a few days.
Is the content attractive enough to be clicked on?
Once your campaign is designed, ask yourself, are your ads attractive enough for your audience to be interested in clicking on them? Are they so irresistible that you would even do it yourself? These questions are important in predicting the level of interaction they may achieve.
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+51 999 350 122
info@tomoda-mkt.com